Google made a HUGE announcement

Google just made a HUGE new announcement!

It might fundamentally change the world as we know it.

… but the only problem is …

… this is the information they shared:

You understand what that means right…?

No?

Okay, try this one:

Of course, I’m being sarcastic here. But do you see the problem?

The problem is that NO ONE KNOWS WHAT THEY’RE TALKING ABOUT!

Here’s proof from the comment section:

and my personal favorite:

This is a perfect demonstration of ‘The curse of knowledge.’

When we know so much about a topic, we share it thinking everyone knows as much as we do.

That ends up alienating the audience and they lose interest.

This could have been an exciting announcement about a new technology and its implications, but it ended up being technical jargon packaged with clean slides.

Here’s what’s important for you to know:

Know who your message is for, then speak to the level of knowledge of your audience.

Here’s a better version of this from PCMAG:

Keep it simple!

- Yasir Khan

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